The retail monstrou is expanding into the physical world with a series of trials in Seattle. First developed a journal store, but the real pillage is in grocery
The buzz of a text content presages the latest offer on Amazons Treasure Truck a funky lorry bedecked with funfair lightings and retro clues that appears at random in the streets of Seattle with a one-off discounted make for sale.
Alaskan cod, four fillets for $17, was the most recent item; a few dates earlier it was two 16 oz prime steaks for $40. Click on your Amazon app to buy your preciou and youll know where he is where the truck is so you can collect it up.
Its fun, answers Nicole Jamieson, 42. My girls affection it because it watches cool with all its lightings flashing. You need to move fast, though they sell out quickly.
The truck, which launched a year ago, is stocked several times a month with copes that array from geese to Nintendo game consoles. “Theres” rumours it will appear in London soon.
The Treasure Truck is a quirky appearance of Amazons recent foray into the physical world it formerly shunned. In late 2015 it opened a book shop in a Seattle plaza, and it is currently piloting two types of supermarket in the town, Amazon Go, a hi-tech convenience store, which eliminates the need to queue at a checkout, and AmazonFresh Pickup, where orders placed online is also possible picked up within 15 instants at a drive-through. These are currently in beta mode, open exclusively to employees.
Amazons home town of Seattle is, in effect, its laboratory for its bricks-and-mortar retail experimentations. Once hitches have been dealt with, these brand-new accumulates may be wheeled out there are now five bookshops in the US, with plans for seven more.
AmazonFresh vans, giving groceries ordered online, is also possible discerned all over the city another abstraction trialled in Seattle that was fine-tuned for years before being introduced elsewhere. These recent figures of the company emblem, with its swooshing arrow from the A to the Z, stimulate the companys attendance ever more felt.
Not everyone greets it. For some, it is mainly Amazon, which now hires 25,000 beings in Seattle, that is to blame for the changing persona of the city.
Jeff Reifman, the expert consultants and columnist, answers: Im investing[ less time in Seattle] now, and Amazon has a lot to do with that. Since 2010 Amazon has been increasing exponentially. Theres a huge impact on transaction, the cost of housing, the affordability.