Supermarket chain Tesco has angered shoppers in its inner-city storages by hiking the costs of individual bananas.
The retailer has stopped accusing by load and is instead charge by single banana, signifying the cost of each yellow fruit has more than doubled at its Tesco Metro and Express stores.
The price rise, from around 10 p-1 5p to 25 p, has led to a inundation of indignant complaints on social media.
The grocer accuses the increase on “more expensive” leases.
The move, first presented in the Mirror, entails patrons were paying 76 p per kilogram at Tesco Metro stores, which worked out to about 10 -1 5p per banana depending on the size. The new 25 p price signifies some bananas cost more than twice so much better now.